Tanki has been working with Anthem for a number of months on progress plans and course for the 2 channels, which focus, respectively, on music and movie. Now he’ll oversee enterprise technique and day-to-day operations together with programming, gross sales, inventive, advertising and marketing, communications, analysis and HR. He’ll work with AXS TV’s current MVPD companions in addition to trying to increase distribution.
“Anthem has spent the final a number of months investing in analysis, content material and the market alternatives for these two channels. Having Frank step in to guide the evolution of AXS TV and HDNET Motion pictures is a major addition to our government crew,” CEO Len Asper mentioned, citing Tanki’s observe file at Nickelodeon, CMT, Spike and Turner and experience in distribution, branding and digital media.
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“That is an unimaginable alternative to assist lead AXS TV and HDNET Motion pictures ahead into the long run,” mentioned Tanki.
In a decade at Viacom, Tanki was GM of TV Land and CMT and government vice chairman, Model Advertising and marketing and Artistic, at Spike TV. At Nickelodeon, he oversaw the planning and advertising and marketing of world hits SpongeBob SquarePants, Teenage Mutant Ninja Turtles and Dora The Explorer. He additionally constructed strategic partnerships with sports activities leagues the NFL, NASCAR, MLB, and the NBA, and he labored with Sony Music on live-action sequence Huge Time Rush. He began at Viacom because the Advertising and marketing Venture Supervisor for The Rugrats Film, Nick’s first tentpole.
At Turner, Tanki was director, promotions and advertising and marketing for Cartoon Community and Grownup Swim.
Anthem has workplaces and studios in Los Angeles, Denver, Nashville, New York, Toronto, London and Istanbul. Its different channels and companies embody Combat Community; Affect Wrestling; Recreation+ (Esports, gaming); and Recreation TV (recreation reveals, competition-based actuality sequence). It’s part-owner of outside channel, Pursuit Channel.